Paid Media Consultancy for Luxury Brands
“Media for Luxury requires the utmost attention to detail. To know where to show up to reach the 1%, but also where not to show up to protect brand integrity. Desire must be woven. Piqued intrigue be what silently tells the customer to click through.”
TikTok
Meta
Paid Media Consultancy
Media is a varied landscape with many disciplines within it. We can consult with you in five different ways depending on your needs and the structure of your media set up.
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A one off project, going into your media accounts (Google, Meta, TikTok, Pinterest) and making sure you’re set up for best practice. We review your media across four different points; architecture, audience, comms and creative. We score you across these areas using our matrix and then give you an actionable report for how your agency, or teams can strengthen your campaigns. We would recommend that you do this every 6 to 12 months depending on your media spend and activity.
Investment; starting from £1,400
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Acting as an extension of your team, we work with you on a fractional basis to guide and strengthen your performance marketing. Typically this engagement would be 1 day a month to review your media activity to give guidance on how to strengthen performance through optimisations, creative, future campaign planning and beyond. We typically work with brands who have an in house team and are looking to strengthen results & sharpen the approach.
Investment; starting from £650 / month
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With a deep understanding of the luxury & HNW customer, we help brands plan their media budget to effectively reach the 1%. We typically plan for a particular activation, H1/2 or the full year. Our plans consider goals, past performance, category demand, the market, brand awareness, and most importantly audience analysis. With these insights we’re able to diagnose how best to go to market, identify how to spend across which channels, and what messaging is going to resonate with your discerning customer.
Media threshold per annum: £150,000 +
Investment; starting from £2,600 / project
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Sarah has 8 years in a senior role at a digital marketing agency, bringing experience in hiring the right media professionals, but also a deep understanding of the agency and client relationship. Sarah can support you in your journey to creating the right agency brief, going on the journey with you to discovering your future partner. She can also support you in hiring the right level of talent to run your media in house. Sarah can recommend the best route depending on where you are on your digital maturity journey. Get in touch to schedule a call.
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We offer media management for luxury brands spending lower amounts. When we onboard you as a client we plan how to best spend your media across the year, on which platforms and in which markets, giving you a clear plan and KPIs*. We would then work with you to launch, manage and optimise your media, acting as an extension of your team. Along the way we give you creative guidance to support your campaigns, and deliver clear reports with actionable next steps.
We support media across Paid Social, Paid Search. Should you be spending above our management threshold, but you are still interested in working with us, please look to media consultancy.
*previous campaign data necessary
Media per annum threshold: £80,000 - £250,000

