Meet Sarah

Sarah comes with a wealth of experience in digital and luxury. Her background stems from social media, where she began working at a top PR agency working on the digital team with brands such as Boots, Centre Parcs, Adobe, Carling, Coca Cola and McDonalds. Her work here was predominantly running social channels and influencer campaigns. This is where Sarah learnt to spin many plates at once, understand the importance and value of communication, and the power of digital.

She was then headhunted to launch the social media and influencer offering at the luxury digital agency VERB. Sarah quickly scaled the social offering working with the likes of Creed Fragrances, Boodles Jewellery, Clive Christian, Bugatti, Grosvenor Estate, Quintesentially to name a few. As part of this work, she also helped launch the Creative offering at the agency which scaled to eventually work with businesses such as Radley London, Aston Martin and Roja Parfums.

From the beginning Sarah was part of the leadership team at VERB helping grow the agency and position the work for luxury brands. In the later part of her career with VERB she shifted to a commercial role, helping build digital strategies for businesses. VERB was acquired by the Croud Group in 2021, through which Sarah maintained her senior role, eventually leading the business as the luxury division, renamed to Croud Luxe in 2024. 2025 saw Sarah want to begin her own venture under Connected Luxe, with the goal of working with small to medium sized luxury businesses. She saw a gap in the market for those who cannot afford the bigger agencies like Croud, but want deep expertise and close hands on relationship with their partners.